Beyoncé Showed Her Hair Being Washed. Here’s Why It Matters.

By Gina Cherelus, New York Times

In a video on Instagram, the singer provided fans a rare glimpse of her routine.

First, she gave us Disco Beyoncé. Then she gave us Cowboy Beyoncé. And now? Get-Ready-With-Me Beyoncé.

On Monday, Beyoncé shared a rare glimpse of her wash day routine in an unpolished video to promote her new hair-care line, shocking many with an in-depth look at her real hair.

In February, she announced the line, Cécred, a collection of eight hair-care products that use luxury ingredients and encourage a ritualistic practice to achieve healthy hair. Inspired from her childhood experience of growing up sweeping inside her mother’s hair salon, Beyoncé said that she wanted to bring her mother’s “teachings to life,” according to the brand’s website.

[…]

Early Monday morning, a video was posted on Beyoncé’s Instagram profile featuring a close-up of the star’s long, curly hair being washed, conditioned, straightened and styled using Cécred products. In the video, which was shared about two months after the brand’s debut, she said that she was finally ready to show how it has helped her hair.

Continue reading.

Black women have traditionally been expected to treat natural hair with harmful chemicals.

Check out these breaking news stories.