Tracee Ellis Ross Partners With Non Profit To Support Black Women-Owned Businesses

By Angela Johnson, The Root

As the new ambassador for Buy From A Black Woman, Ross hopes to shine a light on Black female entrepreneurs.

She’s already crushing the beauty game with her PATTERN line of hair care products and accessories. Now actress and entrepreneur Tracee Ellis Ross is teaming up with the non-profit Buy From A Black Woman (BFABW) and H&M USA to inspire and support other Black women business owners. According to a June 13 press release, H&M will partner with Buy From A Black Woman for the second year in a row to shine a light on Black women-owned businesses. And this time, Ross will serve as the non-profit’s ambassador.

In a June 10 sit-down with Buy From a Black Woman founder Nikki Porcher at H&M’s LA showroom, Ross shared her advice on achieving success with other young Black female entrepreneurs. “I am proud to help support Buy From a Black Woman and the incredible network of business owners they’ve brought together,” Ross said. “Black women and their contributions are often overlooked, which is why it’s crucial for us to come together to build, strengthen and create our own opportunities for success.”

Buy From A Black Woman launched in 2016 with a mission of providing Black women with all of the tools they need for success, including educational programming, an online directory and funding. In the second year of their partnership, H&M USA plans to donate $250,000 to BFABW and provide sponsorship for the Buy From a Black Woman Inspire Tour, which will place products from Black women-owned businesses on shelves in select H&M stores across the country.

To learn why BFABW founder Nikki Porcher thinks Ross is the perfect fit, head over to the article.

This is one of several recent unique partnerships, including one between AirBnB and Black farmers.

Check back on our breaking news page frequently for more stories like this.