Keith Lee is TikTok’s favorite food reviewer — and he’s just getting started

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February 17, 2023

By Daysia Tolentino, NBC News

The creator has been posting videos since 2020 but blew up last year with his restaurant commentary.

Keith Lee has had a massive 2023 — and it’s only February.

In recent months, he has become TikTok’s go-to food reviewer, growing a platform of 10 million followers. During that time, he has collaborated with MrBeast, partnered with “Good Morning America” to help a small business and appeared on the popular YouTube series “People vs Food.” Now, he’s been honored as an “industry disruptor” on TikTok’s inaugural Visionary Voices list, which honored 15 Black creators who are innovators in their fields, for Black History Month.

[…]

Lee is known for his earnest takes, uncompromising values and life-changing impact on family-owned restaurants. While he didn’t set out to be an influential food reviewer, he doesn’t take this responsibility lightly. Like many before him, he has demonstrated that TikTok is a powerful tool in selling out products and building up businesses. Through his videos, he has helped struggling restaurants raise funds and gain a larger customer base — a welcome boost for many in this economy.

Tolentino details Lee’s upward momentum.

Check out Lee’s Tiktok.

Netflix has a documentary about the significance of Black food.

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